Kenya is a mobile-first market. With smartphone penetration growing rapidly and M-Pesa being the most-used payment method, Kenyan consumers live on their phones. If your ecommerce store does not have a dedicated mobile app, you are leaving significant revenue on the table. Here is why a mobile app is no longer optional for Kenyan ecommerce businesses.
Mobile Commerce in East Africa
of Kenyan internet users access the web via mobile
higher conversion rate on mobile apps vs mobile web
of online purchases in Kenya happen on mobile devices
Key Benefits of a Mobile App
Push Notifications = Instant Sales
Send flash sale alerts, abandoned cart reminders, and price drop notifications directly to your customer's phone. Push notifications have a 7x higher engagement rate than email.
Faster Checkout Experience
Saved payment methods, address auto-fill, and one-tap ordering reduce checkout friction. Less friction means fewer abandoned carts.
Higher Customer Retention
Apps stay on the customer's home screen. Daily check-in rewards, gamification features like scratch cards and spin-the-wheel keep customers coming back.
Offline Browsing
Customers can browse products and wishlists even without an internet connection. This is crucial in areas with intermittent connectivity.
Voice and Image Search
In a mobile app, you can offer voice search (speak to search) and image search (take a photo to find products). These features are not possible on a website.
Better Performance
Native mobile apps are faster than websites. Flutter-built apps provide smooth 60fps animations and instant page transitions.
FlexiCommerce: 4 Apps, One Ecosystem
FlexiCommerce does not just give you one app. You get a complete 4-app ecosystem that covers every aspect of your ecommerce business:
Customer App
Shopping app with 5 themes, voice/image search, gamification, loyalty points, push notifications, and wallet system.
Seller App
Vendors manage products, orders, earnings, and payouts from their phone. Staff management and analytics included.
Delivery Partner App
GPS navigation, OTP verification, photo proof of delivery, COD collection, and earning dashboard for delivery partners.
Admin Panel
Web-based dashboard to control everything: products, orders, vendors, marketing, analytics, and settings.
All 3 mobile apps are built with Flutter for native performance on both iOS and Android. The Customer App is included in the Starter plan (KES 3,999/month + hosting), while all 4 apps come with the Business plan (KES 7,999/month + hosting).
Mobile App vs Mobile Website
| Feature | Mobile App | Mobile Website |
|---|---|---|
| Push Notifications | Yes | Limited |
| Offline Access | Yes | No |
| Voice Search | Yes | No |
| Image Search | Yes | No |
| Barcode Scanner | Yes | No |
| Gamification | Full | Limited |
| Speed | Native (Fast) | Slower |
| Home Screen Presence | Always | Rarely |
| Conversion Rate | 3x Higher | Baseline |
Get Your Ecommerce Mobile App Today
FlexiCommerce includes native Flutter mobile apps for Customer, Seller, and Delivery. Published on Play Store and App Store. From KES 3,999/month + hosting.